I took a Social Media Analytics course in my master’s program at Quinnipiac University. In this course, I analyzed and created strategies for paid social media content, organic social media content, and influencer marketing, putting my findings together in blog posts. This allowed me to understand what works well for brands, as well as to think about my own ideas.
Read my analysis and suggestions for First Aid Beauty’s organic content
Read my paid social campaign for a walking pad company
Read my paid ad audit for Waterboy
Read my influencer marketing strategy for an activewear brand
Gillian Rainville 